- 恒大地产
118 hundred million - - permanent large estates narrate for you
on in the outside guessed in abundance permanent large estate whether can become time the fierce ma great elephant which under the cold current first collapses loudly, its being dormant with inspires again, all becomes the colleague and the media for it surprise riddle topic.118 hundred million this numerals, brought several to be divided the ridicule slightly to respond before this question and the worry, made a new impression to the people -- permanent big “ not the bad money ” .
works as when 2008 year real estate “ 10,000,000,000 clubs ” name list announcement, permanent large estate -- this prepares was disputed that, occupies continuously in the rumors and slander whirlpool “ dazzling ” the star, unexpectedly among position row.The colleague vision is surprised, the media public opinion is relentless.Before this revolves the permanent large estate numerous hearsays, as if obtained “ reverse ” the confirmation in this name list, the focal point has formed once more.
permanent greatly really “ permanent brilliant ” ? Always without restraint of style, sticks to one's own way of doing things how does the permanent large estate qualify? Puzzled, originates in does not understand the true situation.
opens 2009 year 3 month last Friday “ the Guangzhou Daily ” , maps the view still is the permanent large estate outstanding advertisement.Which plate “ is this also is permanently big? Meaning? ” many the residents who did not understand to these projects all has this question.But the above these questions, the reason recently repeatedly uses in the permanent large estate “ changes name ” the strategy.Is selling three regarding permanent large estate Guangzhou, some people summarize, “ permanent greatly imperial scenery peninsula = permanent big water shore = permanent big Yong Jingwan; Permanent big scenery city = permanent big foothill scenery small town = permanent mountain lake county; The permanent big gold and greens world = permanent father near the world = permanent greatly imperial water mountain city ” , this three pushes substandard goods every time, all can have a new name.
the permanent big going on the market real estate this kind of name change behavior appears especially “ out of the ordinary ” , but it also is precisely depends on this kind not to play a card according to the convention the way, wins the consumer, wins the market.2009 the year 3 month permanent large estate promotes after the Guangzhou three name changes, knows how things stand it is said that three with the diary 4.9 hundred million Yuan sales volumes.This it may be said is no matter the white cat black cat, seizes the mouse is the good cat.
relies on “ the non-convention ” the marketing way, permanent big going on the market real estate in 2008 year “ ten • one ” the gold week while a national 12 city 18 the estate the opening price, the opening price same day on all fronts by 7.5 folds “ the cost price ” the sale, and realizes the sales income 118 hundred million Yuan in 2008 the year, the permanent large estate first time advances into the real estate sale “ 10,000,000,000 regiments ” the ranks.Not merely
“ the rug type ” the development sale
permanent big going on the market real estate is living obviously, moreover lives from all walks of life had not thought that difficult.How does the permanent large estate is achieve? After reviews permanent large estate 2008 year going on the market some movements perhaps can find some answers, two is worth paying attention specially.Since goes to the port IPO to reach a deadlock, the fund has become the permanent large estate urgent need solution question, only surpasses 4500 ten thousand square meter land reserves to need the massive active fund.
“ original plan 100 hundred million -150 hundred million Yuan IPO financing has not been able to realize, managed the operation to the company to bring certain difficulty truly, this was the undeniable fact.At that time, in the permanent large estate, cannot according to the plan IPO, but also had other three roads to be possible to walk.One is the permanent large estate 2007 year operation, is constructing 36 a project, estimated 2008 the year may sell the area altogether 750 ten thousand square meters, when 2008 year 3 month, had the near 400 ten thousand square meter properties to reach higher authorities in the construction progress to sell in advance the condition, may sell the building to re-steam the fund immediately; Two, takes large quantities of projects to carry on the cooperation; Three, increases the capital to expand the stock.” this is Xu Jiayin private solicits the successful latter section of interview reply in 2008 the year 6 month.
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