according to the understanding, on July 12, 2010, China has of a permanent great real estate group limited company leading positions large-scale synthesis housing property property developers to issue the group in June, 2010 the property sale bulletin and announced the upward sale goal 30% above namely 40,000,000,000 Yuan, become the only counter city upward sale goal the main item enterprise.In 2010 the first half year in the market murky situation, permanent maintains the sales month by month growth situation greatly continuously, the sales amount and the sales area realization with compared to the large growth.Since 21,040,000,000 Hong Kong dollar cash remaining sum have created going on the market the maximum level, the permanent large estate group accumulates has completed plans the whole year contract to sell 36,000,000,000 Yuan originally above 58%, the success realizes “the time more than half, end of mission more than half”.

in the project development strategy, permanent starts greatly from 04 years by the strategic judgment in advance to the national development, the macro-scientific policy-making enters 23 cities ahead of time, in advance layout revaluation potential big high growth region; In the scale strategy, permanent from buys greatly starts, the choice land cost low big area project carries on the formalization fast development, the big area makes the city, is advantageous in the making exquisite environment and complete necessary, this strategy is advantageous in reduces the project the development cost, is more advantageous in enhances the city overall image, impels the urbanized advancement.

in the brand strategy, the permanent large estate before the national development, proposed the making high-quality goods strategy, incessant realization product turning to a new generation, and in the plan design, the main body construction, the botanical garden necessary, repair industrial chains and so in material equipment, estate management established the strategic cooperation alliance with 300 domestic and foreign well-known enterprises, the realization similar product quality has been highest, the brand is best, the performance-to-price ratio is highest.

in the management strategy, the permanent big close collectivization management pattern, the standardized operation pattern and the centralism incur the bid, the material equipment centralism purchase unification allocation supply pattern, has guaranteed company's highly effective operation and the project development cost control; In the capital strategy, the permanent big success in port going on the market, and realizes beyond the border the multi-pens to finance successively, in which the early this year international amount of financing has amounted to 1,350,000,000 US dollars, was the corporate growth has established the economic potentiality; Persisted the cash is a king, maintains the sufficient cash remaining sum in every month, guarantees the company formidable anti-risk ability and manages the sustainable development steady.”

therefore, the permanent great real estate without a doubt occupies the market share in the quality by the similar product quality highest product, becomes the Chinese home-buyer's first choice.Its product mix is rich, covers Gao Duan, Gao Duan, the end, the traveling real estate and so on many product series, at present is selling project 41, distributes in the Chinese 21 main cities.

a city is relatively stable, Tianjin, Changsha, Chongqing, Taiyuan, Xi'an, Shenyang and so on 23 city sales increase sharply, 4 open the lightning to attract the gold together 1,060,000,000.Many projects created this year from have taken to the opening price not to half year room business development miracle, and has continued each big 23 city multi-spot Qi Kai, the distribution balanced good sale situation.
the permanent big high performance-to-price ratio yields profit in the people, caused it to become the livelihood of the people real estate which was worthy of the name, also was the enterprise which the people liked extremely.